About this design
Clarity
Accessibility as the art direction. 18px base type, 14:1 contrast, plain-language copy and controls you could hit with a pram in one hand.
- Best for
- Council-funded, inclusive and community centres serving mixed-literacy families
- Feels
- Direct, plain-spoken, unmistakably clear
- Signature detail
- A sticky call/book bar on mobile and answer-first copy blocks.
- Typefaces
- Atkinson Hyperlegible
- Palette
- #0B4FA8
- #15603A
- #FFD23F
- #EEF2F7
Colours, typefaces and photography can all be changed to match your centre. The sample centre shown is fictional.
Choose Clarity